There's nothing worse than a sales person who is attempting to demonstrate a product about which they obviously know very little. We've all been there, and some of us may well have bought something on the back of such a selling job. However, I've been doing my bit to help improve the situation - at least where camcorders are concerned.

Over the last couple of weeks, I've been helping Panasonic, one of the world's leading consumer electronics brands and a company whose products I've been reviewing for several years, by supporting retail staff training initiatives through the delivery of the first of a series of "HD Camcorder Academies".

With sales staff at the company's expanding number of retail stores - recently rebranded "Panasonic Store" - around the UK it's imperative that the people working at the sales coalface are armed with all the right facts about the camcorders they're selling. Having achieved success with a recent "Camera Academy", the company decided to adapt the concept for its first equivalent HD camcorder workshop. And that's where I came in. Read More...

Tags: training, camcorder, workshop, academy, panasonic